Me, the consumer
There is this supermarket in Cologne by the name of "Kaufland", Shopping County. My 'It' of late-capitalism (i.e. what people in former days called the "subconscious" and blamed for all their animalic desires) is hooked on this place - this week offered the first opportunity in more than a year to go shopping in Shopping County. No frills, no thrills - but shelves 3 metres tall and yoghurt in 84 flavors. I love it. Maybe I'd like to figure out what this obsession is all about, if not one of my resolutions for this new year had been to learn to stop worrying (and love consumerism, for instance). So instead, I'll just indulge.Follow me to the country of shopping...
Another happy customer looking for her favourite lowest price prepacked bread? Or was she maybe a retail apprentice-to-be on a work placement? She was going through this pile of bread like this for ever. Maybe it was some sort of compulsive obsessive disorder and she just _had_ to align the packages vertically and horizontally? No one knows.
The canned King:
In case you didn't know (I didn't): This chocolate spread was around before that pseudo band was... and according to the hot sheets Nu Pagadi is Russian (Ну, погоди, phonetically correct translates to: Nu, pogodi!) and means: You better watch out (na warte, in German). It was a Russian animated cartoon from the late 60s, early 70s featuring a wolf and a hare, and apparently fairly popular in the Eastern bloc countries.
Read more about this on Wikipedia. Another interesting detail: It seems as if this is the Austrian flag appearing in the image on the product packaging (in the background, on the railing of this boat or raft or whatever).
"No, Mummy, please, not Pomps again....!?!"
Colonians will love that: The inofficial capital's emblem cast in sugar... the sweet twin towers you might want to call them...
And finally, here were are... in the land of plagiarised breakfast cereals' crazy breakfast mascots....
What an appetizing idea for a point of sale decoration!
Yummy, chicken stomach (99 cent for half a kilo!)
Food designers/photographers must enjoy working for the food & groceries industry ("Remember that day when we made this dish of glaced chicken stomach, neatly decorated with peas and parsley? Nothing but cat food, but who cares...")
And to conclude: The lucky fisherman and his catch of fish! Shopping county won't let you down:-)
posted by Jana @ 7:22 PM
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